UCB's Global Corporate Website
Welcome to UCB in the United States
Jan 20
Morgan Smith, U.S Communications
Employee Spotlight: Ian Crassweller – Leading and Evolving Through Change

When we think about our purpose, people, and science – our people are a core component of how we deliver moments that matter for people living with severe diseases. At UCB, our people bring their whole selves to work enriching our environment with unique perspectives and experiences. How our people engage with each other and with society beyond UCB makes them better colleagues and employees. We’re pleased to spotlight some of our incredible employees. 

Ian Crassweller, Head of U.S. Market Insights, has been in the healthcare space for nearly 25 years. While initially working in Consumer Packaged Goods and Business-to-Business strategic marketing, Ian's switch to healthcare was based on his personal interests. 

In his 13 years at UCB, Ian has had the opportunity to work on new and cutting-edge initiatives in addition to his leadership of the U.S. Market Research team. This ranges from innovative market research approaches to early forays into data governance, data warehousing, and master data management. The near-constant presence of new initiatives reinforces Ian’s naturally inclusive style and approach. He welcomes individuals and thinking from other industries as they bring something from the outside that UCB needs and may not otherwise have.

“I always believed business is accomplished ultimately between one person and another, or one group of people and another group of people. The ability to interact and collaborate with others, to find common ground and common opportunities, is how business gets done,” noted Ian.

Building on his experience leading initiatives through change, Ian recognized the need for greater investment in Change Management capabilities at UCB. The application of proven Change Management techniques can help individuals and organizations adopt change more quickly and effectively.  As one of the seven employees who recently completed a Change Management apprenticeship program, Ian realizes that as the healthcare industry changes, an organization and its employees must also change. And he sees an opportunity to better help employees manage through that change. To build out his skills, he became a PROSCI® Certified Change Practitioner (a popular and effective Change Management method and approach).  

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